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It is widely understood — frankly, it is axiomatic by this point — that good customer service is important. However, the enormous impact and influence of customer service on today’s business landscape is truly eye-opening. Consider the following: 52% of customers have made an additional purchase from a company after a positive customer service experience. (Source: Dimensional Research) 86% of consumers are willing to spend up to 25% extra for better customer service. (Source: Squaretalk) 61% of customers have switched brands due to poor customer service. And nearly 50% have done so within the last year. (Source: Microsoft)   The moral to this statistical story...