Why is Texting Good for Communication with Your Customers?

Texting has become a significant modality in business communication, preferred by 63% of customers. The alignment with customers' lifestyles drives this preference as the average smartphone user checks their device every 10 minutes. Texting also outperforms emails and phone calls, boasting a 90% open rate and a 45% response rate, respectively, against email's 20% and 6%. Additionally, it seamlessly integrates with other communication channels and provides a reliable digital paper trail. As texting elevates customer experience, productivity, and profitability, businesses are encouraged to implement it as part of their communication approach....