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Let's start with this: in business, phone calls aren't merely phone calls. They are also pivotal touchpoints that influence your customers: for better, or sometimes, for worse.  To help you optimize this opportunity to impress rather than irritate -- or in some cases infuriate! -- your current and future customers, here is a list of 3 essential rules of proper phone etiquette, and how a VoIP phone system helps you consistently deliver positive customer experience: Rule #1: Answer the Call Before the Phone Rings 3 Times (and Ideally on the 1st) Nothing says "we do not care about your call" than when customers...