First, Some Background
North American carriers are now using 10-Digit Long Code (10DLC), a sanctioned application-to-person messaging (A2P) service that is replacing long codes. The Campaign Registry was created to serve as a sort of central information hub for 10DLC messaging campaigns. In order to provide an effective and unbiased service, they collaborate with carriers, messaging companies, and industry partners to set up common standards for A2P 10DLC messages. By having this level of transparency, communications service providers will have their registered campaigns fully supported by the carrier.
We wanted to let you know about some changes to The Campaign Registry (TCR) that are now in effect. As part of these updates, TCR is requiring additional details for existing registrations, as well as new limits on brands and senders. These changes will impact all providers who are registering campaigns and brands through TCR.
We strongly recommend that you familiarize yourself with the new requirements and ensure that your campaigns are in compliance. If you have any questions about these changes or need help registering your campaigns through TCR, please don’t hesitate to contact us. We are here to help you navigate this transition and continue delivering high-quality messaging services to your customers.
TCR’s new requirements are helping to achieve the industry-wide goals of creating a verified business communications ecosystem through registration and verification. We know that a lot has changed in how people communicate in the US, and we’re dedicated to continuing to find ways to protect consumers while still allowing businesses room to grow.
Even though it has faced some challenges, the 10DLC network provides deliverability, engagement, and throughput- helping you communicate with customers in a localized and personalized manner.
Updates to TCR
Today, we want to talk about the Campaign Registry and its recent updates that are impacting businesses that use SMS campaigns. As part of these changes, TCR has introduced new limits on brands and senders, as well as additional details for existing registrations.
The Campaign Registry is a key component in ensuring compliance with industry standards for business communications. By implementing these updated requirements and limits, TCR is working to create a verified communications ecosystem that protects consumers while still allowing businesses room to grow.
If you need help registering your campaigns or understanding the Campaign Registry’s new requirements, we’re here to help. Our team is dedicated to providing the best possible SMS services for businesses and brands, so contact us today if you have any questions or concerns. We look forward to working with you as you navigate this transition.
What will be different?
There are a number of changes that are currently taking place with the Campaign Registry. These changes include new limits on brands and senders, as well as additional details for existing registrations.
To ensure compliance with Industry standards, TCR now requires additional details for existing registrations and has implemented new limits on brands and senders. These changes will impact all providers who register campaigns and brands through TCR.
TCR is an important tool in helping to ensure compliance with industry standards and best practices for SMS campaigns. By implementing these updates, TCR aims to create a more trusted communications ecosystem that protects consumers while still allowing businesses room to grow and flourish.
Given the recent updates to the Campaign Registry, or TCR, it is important that you take action to ensure your SMS campaigns are in compliance. Some of the key actions that you may need to take include:
- Reviewing the new requirements and limits for brands and senders, as well as any additional details for existing registrations.
- Updating your SMS campaigns to meet these new standards.
- Seeking assistance from a trusted partner or provider if you have questions or need help navigating these changes.
Whether you are a small business or a large enterprise, it is essential that you stay on top of these updates and take appropriate steps to ensure compliance with TCR’s requirements. With the help of a skilled provider or consultant, you can easily navigate these changes and continue to grow your SMS campaigns successfully.
What do I need to do if I have already registered my Starter Brand?
First, check to see if your registered brand has an EIN. If it does, re-register under our Standard Brand registration process. When registering as a Standard Brand, think about how many message segments you plan on sending out per day – will it be less than 6,000? If so, register via the Low-Volume Standard Registration option instead. However, if you know for sure that you’ll be sending more than 6,000 message segments each day then go ahead and register as a Standard Brand right off the bat.
Now, what do I do?
You will now need to register your 10DLC campaigns through our Standard Brand process, and registering fewer than 6,000 message segments/day to the US is only possible through Low-Volume Standard registration. This new registration process was created for independent software vendors (ISVs) and small businesses that don’t require extra vetting but do have an EIN.
We understand that the transition to 10DLC has been difficult for some, however, we’ve received positive feedback from businesses who have made the switch. They reported increased deliverability, engagement, and throughput. We’re here to help make this transition as easy as possible for you and your business.
We remain committed to working with TCR and the Industry to determine the most compliant path forward while advocating for our customers who continue to drive innovation in business messaging. We will provide updates on this evolving direction as we learn more.
With the recent updates to the Campaign Registry, it is important that you take action to ensure your SMS campaigns are in compliance. These changes include new limits on brands and senders, as well as additional details for existing registrations.
To navigate these changes successfully, it is essential that you work with a trusted partner or provider who can help you understand the new requirements and make any necessary adjustments to your campaigns. Whether you are a small business or a large enterprise, staying on top of these updates will help ensure compliance and allow you to continue growing your SMS campaigns effectively.
Carolina Digital Phone is committed to helping our customers navigate these changes and continuing to support innovation and growth in business messaging. We look forward to working with you to ensure the success of your SMS campaigns. Thank you for your continued support!