New video conferencing apps (and often with perky laundry detergent-like names) seem to be popping up all the time. And while these apps offer some nice features, they are categorically not on the same level as an enterprise-grade business VoIP phone system.
Here are the key reasons why in the showdown between a business VoIP phone system and video conferencing apps, it’s VoIP for the win every time:
1. Better Quality
Video conferencing apps are notorious for choppy audio and lag. To be fair, this isn’t (usually) due to defects in the apps themselves. Rather, it’s that businesses don’t have the network infrastructure and bandwidth they need. Unfortunately, they only discover this after the video conference starts, and frustrated callers don’t see and can’t hear what’s going on.
However, a business VoIP phone system isn’t an add-on: it’s the backbone of the telecommunications system. As such, long before the system goes live and people start using it for video conferencing (and all other features and options), experts conduct a variety of tests to ensure that the network is ready to handle the load without lag, jitter or other quality issues.
2. Call Recording
Many video conferencing apps don’t offer a native built-in call recording feature, which means that businesses can’t capture the call for training, quality assurance, security, compliance and record-keeping purposes.
This is a non-issue with a business VoIP phone system. Recording calls is easy, and they can be securely stored on-site or off-site for easy retrieval and review at a later date.
3. Live Call Transfer
There are times when it’s necessary to move a video conference to an audio-only channel, such as when one of the participants wants to continue the conversation but needs to move to another office or location.
Transferring calls with video conferencing apps is typically either not possible or severely limited. For example, some apps will allow call transfers, but only between devices that use the same account. Usually, this means asking the other party (e.g. a customer) to hang up and call a different number, which defeats the point of trying to transfer the call in the first place!
With a business VoIP phone system, transferring live calls is seamless and easy to any phone (internal or external), extension, conference bridge, or Bluetooth system.
The Bottom Line
When making personal calls, a bad video conferencing experience is annoying and frustrating — but at least it’s not costly (unless of course you’re trying to tell your rich aunt what you want for your birthday, and because of the lousy app she hears “a candy bar” instead of “a new car”).
But when it comes to business, reliable telecommunications isn’t a nice-to-have: it’s essential. That’s why smart businesses are looking past video conferencing apps, and choosing a cost-effective, feature-rich and enterprise-grade business VoIP phone system!