This guide focuses on The Campaign Registry (TCR)'s role in vetting and verifying business SMS campaigns. It explores the evolving 10DLC verification process, highlighting how Authentication+ (Auth 2.0) is reshaping brand registration for enhanced security and compliance in 2025....

Staying connected with customers in real-time is more critical than ever in 2025. SMS marketing offers a direct line to consumers, and understanding the latest texting statistics and trends is crucial for crafting effective marketing strategies. This article examines what customers expect from business texting and how businesses must adapt to these evolving preferences to remain successful....

The following sponsored content by Carolina Digital Phone is for informational purposes only and does not reflect the official policy or position of the company. The author's research and understanding of the subject matter is presented, but readers are advised to conduct their own research and seek professional advice before making any business decisions. Carolina Digital Phone does not guarantee the accuracy or endorse any specific products or services mentioned. The company is not responsible for any losses, damages, or liabilities arising from the use or reliance of the information provided. The world is constantly evolving and so is the business...

Business messaging through text, MMS and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why:   1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them....

A growing number of clinics, hospitals, and health networks are embracing text messaging (SMS/MMS) as a vital communication channel. Below, we highlight seven text messaging benefits in the healthcare industry: Text Messaging Benefits in Healthcare #1: Texting Closes the Provider-Patient Gap A recent survey found that 4 in 10 Americans are afraid of visiting their doctor’s office during the pandemic. Text messaging helps re-establish the vital — and in some cases life-saving — connection between patients and physicians (as well as all other healthcare providers).   Text Messaging Benefits in Healthcare #2: Texting Improves Staff Efficiency & Productivity Generally, texting is far more efficient for...

If your business is not taking full advantage of text marketing — SMS and MMS marketing — then you are missing out. This is a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging.  Customers are 4.5x more likely to reply to text messages than emails.12.9% of customers are more likely to support businesses that offer text-back capabilities.   And just in case you think that “texting is obsolete” — think again. 50% of people sent more texts during the pandemic. Additionally, due to COVID-19 34%...