Years ago, the jingle for a popular ad campaign from Bell Telephone urged people to: “Reach out and touch someone.” Fast-forward a few decades, and this recommendation no longer applies because today’s customers don’t want phone calls. They want text messages! Research has found that U.S. customers far prefer texting to other communication channels, including phone and email.  63% said they would switch to a company that offered text messages.  Why is text messaging so popular with customers in both the B2C and B2B spaces? Below, we highlight 7 key reasons why businesses of all sizes should make it a top priority...

A growing number of clinics, hospitals, and health networks are embracing text messaging (SMS/MMS) as a vital communication channel. Below, we highlight seven text messaging benefits in the healthcare industry: Text Messaging Benefits in Healthcare #1: Texting Closes the Provider-Patient Gap A recent survey found that 4 in 10 Americans are afraid of visiting their doctor’s office during the pandemic. Text messaging helps re-establish the vital — and in some cases life-saving — connection between patients and physicians (as well as all other healthcare providers).   Text Messaging Benefits in Healthcare #2: Texting Improves Staff Efficiency & Productivity Generally, texting is far more efficient for...