Business messaging through text, MMS and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why:   1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them....

Years ago, the jingle for a popular ad campaign from Bell Telephone urged people to: “Reach out and touch someone.” Fast-forward a few decades, and this recommendation no longer applies because today’s customers don’t want phone calls. They want text messages! Research has found that U.S. customers far prefer texting to other communication channels, including phone and email.  63% said they would switch to a company that offered text messages.  Why is text messaging so popular with customers in both the B2C and B2B spaces? Below, we highlight 7 key reasons why businesses of all sizes should make it a top priority...

A growing number of clinics, hospitals, and health networks are embracing text messaging (SMS/MMS) as a vital communication channel. Below, we highlight seven text messaging benefits in the healthcare industry: Text Messaging Benefits in Healthcare #1: Texting Closes the Provider-Patient Gap A recent survey found that 4 in 10 Americans are afraid of visiting their doctor’s office during the pandemic. Text messaging helps re-establish the vital — and in some cases life-saving — connection between patients and physicians (as well as all other healthcare providers).   Text Messaging Benefits in Healthcare #2: Texting Improves Staff Efficiency & Productivity Generally, texting is far more efficient for...