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Staying connected with customers in real-time is more critical than ever in 2025. SMS marketing offers a direct line to consumers, and understanding the latest texting statistics and trends is crucial for crafting effective marketing strategies. This article examines what customers expect from business texting and how businesses must adapt to these evolving preferences to remain successful....

27 August, 2025 /

Business messaging through text, MMS and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why:   1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them....

02 December, 2021 /

Anyone who has worked “behind the scenes” in a school environment knows that efficient and effective communications are vital. Below we highlight 5 ways that SMS alerts (a.k.a. text messages) greatly improve school communications, and make things substantially better for students, staff, and parents alike. 1. Using SMS Alerts During Emergencies The number one priority for schools is to ensure safety. SMS alerts instantly notify key individuals or groups — such as school leadership, staff, and/or parents — of hazardous or potentially hazardous scenarios (e.g. outbreak of E. coli in the cafeteria, inclement weather, unauthorized intruder on school grounds, etc.).  Follow-up SMS alerts...

30 November, 2021 /

A growing number of clinics, hospitals, and health networks are embracing text messaging (SMS/MMS) as a vital communication channel. Below, we highlight seven text messaging benefits in the healthcare industry: Text Messaging Benefits in Healthcare #1: Texting Closes the Provider-Patient Gap A recent survey found that 4 in 10 Americans are afraid of visiting their doctor’s office during the pandemic. Text messaging helps re-establish the vital — and in some cases life-saving — connection between patients and physicians (as well as all other healthcare providers).   Text Messaging Benefits in Healthcare #2: Texting Improves Staff Efficiency & Productivity Generally, texting is far more efficient for...

16 November, 2021 /

Motivational and self-help guru Brian Tracy has said that to succeed, it is necessary to “be clear about your goal, but flexible about the process of achieving it”. Indeed, these wise words are as applicable to organizations as they are to individuals. This is more true than ever in today’s business landscape where a flexible workplace is not just a profitable competitive advantage, but a basic requirement for long-term survival.   Below, we highlight three essential tools for a flexible workplace that every organization needs to thrive instead of struggle:  Cloud Phone Systems for a Flexible Workplace A cloud phone system — also known...

21 May, 2021 /