This guide focuses on The Campaign Registry (TCR)'s role in vetting and verifying business SMS campaigns. It explores the evolving 10DLC verification process, highlighting how Authentication+ (Auth 2.0) is reshaping brand registration for enhanced security and compliance in 2025....
Texting has become a significant modality in business communication, preferred by 63% of customers. The alignment with customers' lifestyles drives this preference as the average smartphone user checks their device every 10 minutes. Texting also outperforms emails and phone calls, boasting a 90% open rate and a 45% response rate, respectively, against email's 20% and 6%. Additionally, it seamlessly integrates with other communication channels and provides a reliable digital paper trail. As texting elevates customer experience, productivity, and profitability, businesses are encouraged to implement it as part of their communication approach....
Business messaging through text, MMS and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why: 1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them....
Anyone who has worked “behind the scenes” in a school environment knows that efficient and effective communications are vital. Below we highlight 5 ways that SMS alerts (a.k.a. text messages) greatly improve school communications, and make things substantially better for students, staff, and parents alike. 1. Using SMS Alerts During Emergencies The number one priority for schools is to ensure safety. SMS alerts instantly notify key individuals or groups — such as school leadership, staff, and/or parents — of hazardous or potentially hazardous scenarios (e.g. outbreak of E. coli in the cafeteria, inclement weather, unauthorized intruder on school grounds, etc.). Follow-up SMS alerts...
A growing number of clinics, hospitals, and health networks are embracing text messaging (SMS/MMS) as a vital communication channel. Below, we highlight seven text messaging benefits in the healthcare industry: Text Messaging Benefits in Healthcare #1: Texting Closes the Provider-Patient Gap A recent survey found that 4 in 10 Americans are afraid of visiting their doctor’s office during the pandemic. Text messaging helps re-establish the vital — and in some cases life-saving — connection between patients and physicians (as well as all other healthcare providers). Text Messaging Benefits in Healthcare #2: Texting Improves Staff Efficiency & Productivity Generally, texting is far more efficient for...
If your business is not taking full advantage of text marketing — SMS and MMS marketing — then you are missing out. This is a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging. Customers are 4.5x more likely to reply to text messages than emails.12.9% of customers are more likely to support businesses that offer text-back capabilities. And just in case you think that “texting is obsolete” — think again. 50% of people sent more texts during the pandemic. Additionally, due to COVID-19 34%...
