Would You Rather Live in The New Normal or The New Exceptional?

We’ve all heard that we are living in “The New Normal.” It’s a term tossed about by the news media and anyone else trying to wrap their heads around how much the world has changed seemingly overnight thanks to the worldwide coronavirus pandemic and, not too long ago, the recession of 2007-2009 - often referred to as “The Great Recession.”The dictionary defines the word normal as “conforming to the standard or the common type; usual; average.” As a business owner, do you want the label of average? Being average doesn’t make much of an impact nor does it drive innovation...