7 Reasons Why Your Customers Want Text Messages

Years ago, the jingle for a popular ad campaign from Bell Telephone urged people to: “Reach out and touch someone.” Fast-forward a few decades, and this recommendation no longer applies because today’s customers don’t want phone calls. They want text messages! Research has found that U.S. customers far prefer texting to other communication channels, including phone and email.  63% said they would switch to a company that offered text messages.  Why is text messaging so popular with customers in both the B2C and B2B spaces? Below, we highlight 7 key reasons why businesses of all sizes should make it a top priority...