Business Messaging: 5 Powerful Reasons Why it’s Essential vs. Optional

Business messaging through text, MMS and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why:   1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them....