Ross Cox, a seasoned business coach with 50 years of experience, leads ActionCOACH to help businesses regain their footing post-pandemic. After losing half his clients during COVID-19, he emphasizes seeking guidance for success. Cox encourages business owners to take small, consistent steps toward improvement, fostering growth through dedicated coaching and honest feedback....

The Dangers of Accepting the "New Normal" January 2020 seems like a lifetime ago for many of us. For business owners, it may feel like a good deal longer. But that’s the last time many of us can remember operating under normal parameters before COVID-19 changed everything. For months we’ve had to cope with crippling uncertainty and ulcer-inducing anxiety. They’ve had to adjust to a state of affairs that’s terrifyingly referred to as “The New Normal”. A state of affairs that’s anathema to the tireless entrepreneur. Business owners from all walks of life have had to make sweeping operational changes on the...