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Staying connected with customers in real-time is more critical than ever in 2025. SMS marketing offers a direct line to consumers, and understanding the latest texting statistics and trends is crucial for crafting effective marketing strategies. This article examines what customers expect from business texting and how businesses must adapt to these evolving preferences to remain successful....

27 August, 2025 /

Texting has become a significant modality in business communication, preferred by 63% of customers. The alignment with customers' lifestyles drives this preference as the average smartphone user checks their device every 10 minutes. Texting also outperforms emails and phone calls, boasting a 90% open rate and a 45% response rate, respectively, against email's 20% and 6%. Additionally, it seamlessly integrates with other communication channels and provides a reliable digital paper trail. As texting elevates customer experience, productivity, and profitability, businesses are encouraged to implement it as part of their communication approach....

23 October, 2023 /

Regardless of your business, your long-term success takes more than just your love of what you do and your ambition. It is basically a question of whether or not you are making sales. Having the right tools to be competitive in today's high-tech world is critical.Sales play an integral role in businesses. They help stimulate local economic growth, support communities and encourage corporate social responsibility. Ultimately, sales are the driving force that makes this achievable.Thinking about how to boost sales and execute your vision? Texting services provide a solution for both startups and established businesses. Let's explore business texting, marketing,...

15 March, 2023 /

Business messaging through text, MMS and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why:   1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them....

02 December, 2021 /

A growing number of clinics, hospitals, and health networks are embracing text messaging (SMS/MMS) as a vital communication channel. Below, we highlight seven text messaging benefits in the healthcare industry: Text Messaging Benefits in Healthcare #1: Texting Closes the Provider-Patient Gap A recent survey found that 4 in 10 Americans are afraid of visiting their doctor’s office during the pandemic. Text messaging helps re-establish the vital — and in some cases life-saving — connection between patients and physicians (as well as all other healthcare providers).   Text Messaging Benefits in Healthcare #2: Texting Improves Staff Efficiency & Productivity Generally, texting is far more efficient for...

16 November, 2021 /

If your business is not taking full advantage of text marketing — SMS and MMS marketing — then you are missing out. This is a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging.  Customers are 4.5x more likely to reply to text messages than emails.12.9% of customers are more likely to support businesses that offer text-back capabilities.   And just in case you think that “texting is obsolete” — think again. 50% of people sent more texts during the pandemic. Additionally, due to COVID-19 34%...

28 October, 2021 /