Why Customers HATE Having their Call Transferred & What to Do About It

A survey by Consumer Reports found that a whopping 70 percent of customers become highly upset — and some outright hate it — when they hear the following phrase (or a variation): “I need to transfer your call.” - People hate having their call transferred.  What’s behind this dread and loathing? Surely, it can’t be the simple act of transferring a call. After all, customers don’t have to lift a finger, and transfers are instant. There must be something else that infuriates customers. It’s not that customers inherently hate having their call transferred, it’s that they hate what usually happens after their...