Every successful business leader knows that “if we fail to take care of our customer, a competitor will.” Consider these eye-opening statistics: 17% of customers will walk away after just one bad experience, while 59% will leave after a handful of bad experiences. (Source: PWC)Companies that lead in customer service out-perform laggards by nearly 80% (Source: Forrester)Customers who rate a company’s service as “good” are 38% more likely to recommend that company to family members, friends, colleagues, and associates. (Source: Qualtrix XM Institute)  While there are many ways for organizations to improve customer service, among the most effective and most affordable is...

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