The Dangers of Accepting “The New Normal”

The Dangers of Accepting the "New Normal" January 2020 seems like a lifetime ago for many of us. For business owners, it may feel like a good deal longer. But that’s the last time many of us can remember operating under normal parameters before COVID-19 changed everything. For months we’ve had to cope with crippling uncertainty and ulcer-inducing anxiety. They’ve had to adjust to a state of affairs that’s terrifyingly referred to as “The New Normal”. A state of affairs that’s anathema to the tireless entrepreneur. Business owners from all walks of life have had to make sweeping operational changes on the...