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If your business is not taking full advantage of text marketing — SMS and MMS marketing — then you are missing out. This is a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging.  Customers are 4.5x more likely to reply to text messages than emails.12.9% of customers are more likely to support businesses that offer text-back capabilities.   And just in case you think that “texting is obsolete” — think again. 50% of people sent more texts during the pandemic. Additionally, due to COVID-19 34%...

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