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To boost customer satisfaction, it's important to go beyond their expectations and make them feel special. Surprise and delight your customers by doing something unexpected that shows your appreciation and lets them know you value their business. The old saying “If you don’t take care of your customers, then someone else will” is not just a helpful idea: it is a mandatory instruction. Consider the following: 96% of customers will switch companies due to bad customer service. 78% of customers have backed out of a purchase they had planned to make due to poor customer service. Businesses across the U.S. lose a whopping $62...

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