In Sales? Are you IPAing Today?

What do you think of, when you think of the titular ‘salesperson’ achieving success and sweet-talking his or her clients? We might see a person with a certain kind of stride, an overconfident kind of swagger, a smooth vocabulary with many imperative phrases that incentivize a sale. This might look very impressive to those hoping to walk in those career-oriented shoes. But for others, especially those who are tired of being upsold and treated like a point of sale rather than a person, a salesperson may have that smarmy aura about them that we come to thoroughly dislike. Of course, salespeople...