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It doesn’t matter whether a business sells professional services, cool gadgets, delicious meals or anything else: while all employees have an important role to play, the fact is — and always will be — that the gateway to organizational success is sales.Indeed, without sufficient revenues, businesses cannot achieve their objectives or targets. And while sales numbers typically rise and fall due to cycles and other marketplace variables, a sustained drop in revenue inevitably — and terrifyingly — leads to layoffs, scale-backs, and in extreme cases, bankruptcies and shut downs.Given the importance of sales, it makes sense that successful businesses around...