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Staying connected with customers in real-time is more critical than ever in 2025. SMS marketing offers a direct line to consumers, and understanding the latest texting statistics and trends is crucial for crafting effective marketing strategies. This article examines what customers expect from business texting and how businesses must adapt to these evolving preferences to remain successful....

27 August, 2025 /

Cloud-based phone systems offer mobile apps for iOS and Android, allowing roofing teams to stay connected across job sites and easily communicate with colleagues at the head office or other locations. Features include making and receiving calls, instant messaging, checking call history, accessing directories, and viewing availability status. Outgoing calls display the roofing contractor's information on Caller ID, maintaining professionalism....

17 October, 2024 /

Let's start with this: in business, phone calls aren't merely phone calls. They are also pivotal touchpoints that influence your customers: for better, or sometimes, for worse.  To help you optimize this opportunity to impress rather than irritate -- or in some cases infuriate! -- your current and future customers, here is a list of 3 essential rules of proper phone etiquette, and how a VoIP phone system helps you consistently deliver positive customer experience: Rule #1: Answer the Call Before the Phone Rings 3 Times (and Ideally on the 1st) Nothing says "we do not care about your call" than when customers...

13 November, 2023 /

Carolina Digital Phone offers a Voice over Internet Protocol (VoIP) phone system that addresses major global communication challenges. The system facilitates better connectivity for remote and hybrid workforces, promoting a sense of cohesion and teamwork. It eliminates the difficulties, costs and risks associated with maintaining multiple on-premise Private Branch Exchange (PBX) phone systems. The system also enhances the customer experience by providing local and toll-free numbers, time-of-day or day-of-week routing, and text messaging options. Carolina Digital Phone's VoIP system is positioned as a key solution for businesses looking to address communication issues and enhance their global presence....

09 November, 2023 /

Texting has become a significant modality in business communication, preferred by 63% of customers. The alignment with customers' lifestyles drives this preference as the average smartphone user checks their device every 10 minutes. Texting also outperforms emails and phone calls, boasting a 90% open rate and a 45% response rate, respectively, against email's 20% and 6%. Additionally, it seamlessly integrates with other communication channels and provides a reliable digital paper trail. As texting elevates customer experience, productivity, and profitability, businesses are encouraged to implement it as part of their communication approach....

23 October, 2023 /

What is Employee Efficiency? Employee efficiency is a crucial factor in the success of any organization. It refers to how long it takes an employee to perform a unit of service compared to the theoretical time it should take. This measure allows businesses to assess the effectiveness of their workforce and identify areas for improvement. Each company may have benchmarks for measuring efficiency. These are typically based on industry standards, best practices, or internal targets. These benchmarks serve as a reference point for evaluating employee performance. These standards vary depending on the nature of the work being done. Measuring employee efficiency enables businesses...

29 August, 2023 /

The financial services industry market in the U.S. is booming. Assets under management (AUM) are projected to hit $57.03 trillion in 2023 and show an annual growth rate (CAGR 2023-2027) of 9.12%, resulting in a market volume of $80.87 trillion by 2027. However, with more growth comes stiffer competition. According to the U.S. Bureau of Labor Statistics (BLS), there were more than 330,300 financial advisors in the U.S. in 2021. By 2031, that number increases by 50,900. That represents a 15% rate of job growth. That is much higher than the average growth rate for all occupations at 7%. As such, financial advisors...

25 July, 2023 /

The following sponsored content by Carolina Digital Phone is for informational purposes only and does not reflect the official policy or position of the company. The author's research and understanding of the subject matter is presented, but readers are advised to conduct their own research and seek professional advice before making any business decisions. Carolina Digital Phone does not guarantee the accuracy or endorse any specific products or services mentioned. The company is not responsible for any losses, damages, or liabilities arising from the use or reliance of the information provided. The world is constantly evolving and so is the business...

26 May, 2023 /

Business messaging through text, MMS and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why:   1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them....

02 December, 2021 /

A growing number of clinics, hospitals, and health networks are embracing text messaging (SMS/MMS) as a vital communication channel. Below, we highlight seven text messaging benefits in the healthcare industry: Text Messaging Benefits in Healthcare #1: Texting Closes the Provider-Patient Gap A recent survey found that 4 in 10 Americans are afraid of visiting their doctor’s office during the pandemic. Text messaging helps re-establish the vital — and in some cases life-saving — connection between patients and physicians (as well as all other healthcare providers).   Text Messaging Benefits in Healthcare #2: Texting Improves Staff Efficiency & Productivity Generally, texting is far more efficient for...

16 November, 2021 /