The global demand for cloud-based communication has been increasing at a rapid pace recently. It is estimated that the global cloud PBX market will grow at a compound annual growth rate of nearly 13%, reaching a value of 6.36 billion dollars by 2027.If you don’t switch to cloud communications, your competition will have an advantage. Many organizations have either already switched or are beginning the move to cloud technology. The benefits of switching include increased flexibility, improved performance, and lower cost. Nevertheless, there are still businesses that have not taken the final step to convert to the cloud.We understand if...

With signs that the worst of the coronavirus pandemic may finally be receding into our rearview mirror, it’s time to focus our attention on restarting North Carolina’s economy. But where do we start on the roadmap to recovery? Certainly, we don’t want to do anything to fuel the second wave of potentially more severe infections or mortality. However, we need to recognize the catastrophic economic hardship inflicted on businesses and workers. A slow road into a recession is one thing. It’s different to go from a record low unemployment rate to slamming on the brakes and losing 36 million jobs...

We all know that in recent years, an increasing number of customers — especially millennials — want text-based customers support, such as live web chat, email, mobile SMS, and online knowledge portals. Long Live the Phone However, this doesn’t mean that customers are anti-phone. On the contrary, research by customer feedback platform company Usabilla found that 55 percent of customers prefer speaking to a live agent or representative because doing so is faster, easier, and ultimately more beneficial; particularly if they have a complex challenge to solve or detailed questions to ask. What’s more, a survey by CRM system leader Salesforce.com revealed...

Is your company ready for not just survival but growth as we enter the “new normal” after COVID-19? Withstanding the weeks of change and uncertainty have given businesses some challenges, to say the least. But as multiple states reopen in phases, there are some promising lessons we can learn. It would be quite a stretch to suggest there is a “silver lining" in a pandemic. There will, however, be innovative, and newly discovered ways to bounce back from this event. Many businesses can exceed their recovery expectations and emerge stronger. Moving ahead, we will know how to be prepared for unforeseen...

If you are a business owner or executive, then obviously you want to find ways to save money — especially these days with so much uncertainty about the future. Switching from a landline telephone system to a cloud telephone system will save your business anywhere from around 20%-50% per year (and possibly more). Plus, your staff — regardless of whether they are in a home office or workplace location — will have access to a full range of enterprise-grade calling features like voicemail-to-email and auto attendant that will help them be more productive and efficient. On top of this, your customers...

With all the virus-related doom and gloom in the media, you could think that NOTHING good is happening in the world. But you’d be wrong. As with any catastrophe, there’s always a silver lining. And in the current crisis, it’s spending more time at home with your pets. With the rise of “stay at home” working, we’re seeing a whole new generation of co-workers come to the fore - or should we say, the “paw?” And while our animal friends might not be able to organize spreadsheets or fire off emails, they are, nonetheless, lending their support in our time of need. What’s...

These days, the word “revolutionized” gets thrown around rather loosely. It’s used to describe everything from kitty litter, to air fresheners, to apps that can help find a lost TV remote control (OK, that’s pretty useful, but revolutionary?).  However, there are situations when labeling something revolutionized isn’t fluff and hype: it’s an honest, objective assessment because it has re-invented a concept and established a new category of excellence and expectation. And without question, one such scenario is cloud telephone systems.  Here are five ways that cloud telephone systems have revolutionized business communications: 1. Cloud Telephone Systems Enable Small Businesses to Look and Act...

While strategic marketing and advertising are effective ways of reaching new customers, nothing is as powerful or profitable as good, ol’ fashioned word-of-mouth referrals. Consider these eye-opening statistics: Customers acquired through word-of-mouth referrals have a 37% higher retention rate vs. non-referrals. (Source: Deloitte) Customers acquired through word-of-mouth referrals are worth 16% more in profits vs. non-referrals. (Source: Harvard Business Review) Customers acquired through word-of-mouth referrals have an 18% lower churn rate vs. non-referrals. (Source: GfK Marketing Intelligence Review) Clearly, one doesn’t need an MBA to know that increasing word-of-mouth referrals is good — or make that great — for business, and...

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